Narrowcast Taxi TV UK - Ratecard
remote updated Narrowcast Digital Screen Networks in UK Taxis offering Passenger Information, Advertising, Entertainment & CCTV Security.

Rate Card

The basic cost to advertise with Cabtivate, regardless of format, is £40 per cab per month per 10 second slot; however, discounts are offered as outlined below. Daypart rates are also offered to allow clients to further define which time period they would like their advert to be seen (e.g. 6am-6pm) details available on request.

Monthly

Notes

Due to the finite number of advertising space each month, we encourage clients to reserve space at least 4 weeks prior to campaign launch, especially if timing is crucial to the message. Some periods, such as during the Festival in Edinburgh and Christmas, require longer lead times, and we recommend clients book space before planning actual execution of the advert.

Stand-by rates are now offered at significantly reduced costs for clients whose campaigns are not time-sensitive. Each campaign will be active for 3 months during which Cabtivate will guarantee that your advertisement will be screened for the equivalent of at least one calendar month. The scheduling of the advertising will be entirely under the control of Cabtivate but clients can choose which quarterly period they would like their advert to be screened. The discount will be a 40% reduction on the monthly ratecard but does not apply to daypart specific campaigns.

We do currently offer free production on still adverts and can put you in touch with one of our partners should you wish to investigate producing an audio visual advert specifically for the Cabtivate system.

Most existing advertising can be converted to work well on the Cabtivate system: from using an existing radio advert with a still image to creating something directly from existing visuals – just get in touch to discuss ideas.

* Costs are given as a monthly rate as this is a recommended minimum, however, the system’s flexibility is such that other options are available so please contact us for a tailored quote.

** We require a minimum booking of 30 cabs in each city to maximise exposure.

 

Please contact us on tel: 0131 550 3777 or e-mail: sales@cabtivate.com.